Elegance In Simplicity, Beauty In Authenticity.
The Mission
naturally formulated, naturally loved.
At Coiled by Definition, our mission is to restore and elevate your hair's natural beauty through premium, effective products crafted with the finest natural ingredients. We specialize in addressing concerns like thinning, breakage, and hair loss, helping you reclaim strength and vitality. Our mission is all about YOU- helping you feel confident in your own skin and empowering you to shine with positivity in every aspect of your life. By focusing on quality and authenticity, we’re here to ensure that as your hair thrives, so does your confidence, opening the door to endless possibilities.
The Vision
your coils, your legacy.
At Coiled by Definition, we believe in empowering individuals from all walks of life to reconnect with their roots—both literally and metaphorically—on a journey of self-discovery and self-love. Our vision is to provide accessible education and personalized guidance to help each person understand, nurture, and celebrate their unique natural hair. Through a blend of expert-led webinars, hands-on coaching, and interactive workshops, we aim to equip our community with the knowledge and tools necessary to embrace their natural beauty with confidence. We are committed to fostering a supportive environment where individuals feel encouraged to explore their hair health, engage with holistic self-care practices, and ultimately develop a deeper sense of authenticity and self-assurance. Our goal is to inspire lasting transformation—both in hair care and in life—by promoting wellness, self-expression, and empowerment.
Our Values
Mighty Coils, Mighty Presence.
At Coiled by Definition, our values center on empowering individuals to embrace and nurture their true selves. We believe in authenticity, recognizing that every journey to hair health and personal growth is unique. Our commitment to inclusivity means we support every individual in their pursuit of confidence, regardless of background or hair type.
Quality is at the heart of everything we do. We craft luxurious products that are as effective as they are indulgent, designed to nourish and restore both hair and spirit. Our approach is holistic, blending nature’s finest ingredients with science to provide a full-circle experience of care and well-being.
Sustainability and ethical practices guide our operations, ensuring that our impact on the environment is positive, and that the community we build through our products is one of integrity. We aspire to create not just products, but experiences that inspire individuals to celebrate their roots—both literally and figuratively—and honor the beauty that radiates from within.
Coiled by Definition is more than a brand; it's a movement that fosters self-assurance, supports personal authenticity, and promotes long-term hair health. We are dedicated to helping each person feel seen, valued, and confident in their natural beauty.
